Trends · data through September 2026

Insurance trends in Massachusetts

Iceflower tracks 31 stores from 17 insurance chains in Massachusetts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
31
Consumer panel
130M+

Growth ranking

Fastest-growing tracked insurance chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 A AAA logo AAA - -72.0%
  • Insurance agencies
  • Auto Clubs & Roadside
  • Auto & Home Insurance
  • Other categories

Store footprint

Store map

31 tracked store locations in Massachusetts, colored by category.

  • Insurance agencies (13)
  • Auto Clubs & Roadside (11)
  • Auto & Home Insurance (7)
  • Other categories

Top tracked chains by store count

  • 1 A AAA logo AAA 11
  • 2 L Liberty Mutual logo Liberty Mutual 3
  • 3 M MAPFRE Insurance logo MAPFRE Insurance 2
  • 4 M MassMutual logo MassMutual 2
  • 5 M Marcheone 1
  • 6 A American National Insurance logo American National Insurance 1
  • 7 P Progressive 1
  • 8 T Travelers logo Travelers 1
  • 9 J Jubinville Insurance 1
  • 10 I Insurify 1
  • 11 C CHI Insurance Agency Inc. 1
  • 12 M Mill City Insurance 1
  • 13 P Plymouth Rock Assurance logo Plymouth Rock Assurance 1
  • 14 A Arbella Insurance logo Arbella Insurance 1
  • 15 T The Hanover Insurance Group logo The Hanover Insurance Group 1
  • 16 C Commerce Insurance Service logo Commerce Insurance Service 1
  • 17 S Safety Insurance 1

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