Growth
Tiffany & Co. against its category
The biggest tracked US jewelry stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tiffany & Co.'s share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pandora
|
+0.3% |
| 2 |
K
Kay Jewelers
|
+2.2% |
| 3 |
T
Tiffany & Co.
|
-2.7% |
| 4 |
P
Piercing Pagoda
|
-3.3% |
| 5 |
K
Kendra Scott
|
-3.9% |
| 6 |
J
James Avery Artisan Jewelry
|
+3.5% |
| 7 |
J
Jared
|
+10.1% |
| 8 |
D
David Yurman
|
+15.6% |
| 9 |
S
Shane Co.
|
+5.7% |
| 10 | C Cartier | -19.5% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Tiffany & Co. locations across 12 US states and DC.
Tracked stores by state
- Florida 4
- Ohio 3
- Pennsylvania 3
- Illinois 2
- New Jersey 2
- New York 2
- Virginia 2
- California 1
- District of Columbia 1
- Georgia 1
- Hawaii 1
- Indiana 1
- North Carolina 1
Customer overlap
Who shops at Tiffany & Co.
Tracked chains Tiffany & Co. customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cartier
100
H
Hermès
99
Hermès
99
C
CHANEL
76
CHANEL
76
D
David Yurman
52
David Yurman
52
V
Van Cleef & Arpels
49
B
Bergdorf Goodman
44
Bergdorf Goodman
44
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