Trends · data through September 2026

Retail trends in Lansing-East Lansing, MI

Iceflower tracks 538 stores from 369 retail chains in Lansing-East Lansing, MI. Dollar Tree grew fastest over the last year, ahead of Victoria's Secret and Goodwill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
369
Tracked stores
538
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Victoria's Secret sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree - +15.4%
2 V Victoria's Secret logo Victoria's Secret - +9.7%
3 G Goodwill logo Goodwill ▲1 +9.6%
4 A Ace Hardware logo Ace Hardware - +9.2%
5 T T.J.Maxx logo T.J.Maxx - +8.0%
6 W Wild Bill's Tobacco logo Wild Bill's Tobacco - +6.9%
7 F Five Below logo Five Below ▲2 +6.9%
8 D Dollar General logo Dollar General - +6.8%
9 S St. Vincent de Paul logo St. Vincent de Paul - +6.6%
10 T Tractor Supply Co. logo Tractor Supply Co. - +5.5%
11 W Walmart logo Walmart - +1.5%
12 T Target logo Target - -1.0%
13 F Family Farm and Home logo Family Farm and Home ▼1 -1.2%
14 P Puff Puff Tobacco - -3.6%
15 F Family Dollar logo Family Dollar - -3.8%

Store footprint

Store map

538 tracked store locations in Lansing-East Lansing, MI, colored by category.

Top tracked chains by store count

More trends

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