Trends · data through July 2026

Retail trends in Lansing-East Lansing, MI

Iceflower tracks 245 stores from 132 retail chains in Lansing-East Lansing, MI. Wild Bill's Tobacco grew fastest over the last year, ahead of Dollar Tree and Tractor Supply Co..

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
132
Tracked stores
245
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wild Bill's Tobacco and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wild Bill's Tobacco logo Wild Bill's Tobacco - +14.7%
2 D Dollar Tree logo Dollar Tree - +14.4%
3 T Tractor Supply Co. logo Tractor Supply Co. - +12.7%
4 D Dollar General logo Dollar General - +11.7%
5 H Hobby Lobby logo Hobby Lobby - +10.9%
6 T T.J.Maxx logo T.J.Maxx - +9.4%
7 F Family Dollar logo Family Dollar ▲2 +2.2%
8 W Walmart logo Walmart - +0.9%
9 P Puff Puff Tobacco ▲1 -3.6%
10 D Dunham's Sports logo Dunham's Sports - -3.7%
11 F Feeders Pet Supply - -5.8%
12 F Five Below logo Five Below ▼3 -18.1%
13 T Target logo Target - -23.2%
  • Discount Store
  • Clothing Store
  • Department Store
  • Hardware Store
  • Smoke Shop
  • Sporting Goods Store
  • Second Hand Shop
  • Other categories

Store footprint

Store map

245 tracked store locations in Lansing-East Lansing, MI, colored by category.

  • Discount Store (52)
  • Clothing Store (29)
  • Department Store (22)
  • Hardware Store (20)
  • Smoke Shop (19)
  • Sporting Goods Store (15)
  • Second Hand Shop (13)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.