Trends · data through September 2026

Retail & consumer trends in Lansing-East Lansing, MI

Iceflower tracks 3,414 stores from 2,453 retail and consumer chains in Lansing-East Lansing, MI. Dollar Tree grew fastest over the last year, ahead of Jimmy John's and Gordon Food Service Store.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 2,453
Tracked stores: 3,414
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Jimmy John's sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	D Dollar Tree	▲2	+13.2%
2	J Jimmy John's	▲7	+10.7%
3	G Gordon Food Service Store	▲6	+9.6%
4	V Victoria's Secret	▲6	+7.6%
5	G Goodwill	▲5	+7.5%
6	A Ace Hardware	▲5	+7.1%
7	D Dunkin'	▲6	+6.5%
8	T T.J.Maxx	▲2	+5.9%
9	O O'Reilly Auto Parts	▲3	+5.8%
10	P Panera Bread	▲5	+5.7%
11	B Burger King	▲3	+5.0%
12	F Five Below	▲5	+4.8%
13	W Wild Bill's Tobacco	▲3	+4.8%
14	D Dollar General	▲1	+4.7%
15	C Culver's	-	+4.7%

Store footprint

Store map

3,414 tracked store locations in Lansing-East Lansing, MI, colored by category group.

Food & Drink (969)
Health & Beauty (614)
Retail (538)
Other (492)
Gas & Auto (411)
Grocery & Convenience (210)
Leisure & Travel (172)
Insurance (8)

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Start free trial