Trends · data through September 2026

Retail & consumer trends in Mississippi

Iceflower tracks 18,673 stores from 10,778 retail and consumer chains in Mississippi. Keith's Superstore grew fastest over the last year, ahead of Waffle House and Whataburger.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10,778
Tracked stores
18,673
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Keith's Superstore and Waffle House sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K Keith's Superstore ▲14 +19.8%
2 W Waffle House logo Waffle House ▲5 +19.3%
3 W Whataburger logo Whataburger ▲11 +19.1%
4 A Academy Sports + Outdoors logo Academy Sports + Outdoors ▲3 +18.2%
5 L Love's Travel Stop logo Love's Travel Stop ▲2 +18.1%
6 Z Zaxby's logo Zaxby's ▲5 +17.5%
7 Q QuikTrip logo QuikTrip ▲11 +16.6%
8 R Refuel logo Refuel ▲13 +15.3%
9 D Dodge's logo Dodge's ▲7 +15.2%
10 E Exxon logo Exxon ▲3 +14.2%
11 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car ▲2 +13.8%
12 S Sprint Mart ▲15 +13.5%
13 A Applebee's Grill + Bar logo Applebee's Grill + Bar ▲11 +10.6%
14 C Coach logo Coach - +10.0%
15 S Subway logo Subway ▲2 +8.1%

Store footprint

Store map

18,673 tracked store locations in Mississippi, colored by category group.

Top tracked chains by store count

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