Growth
Cotton On against its category
The biggest tracked US teen & young adult apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cotton On's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
American Eagle
|
+0.8% |
| 2 |
B
Buckle
|
+1.4% |
| 3 |
H
Hot Topic
|
+8.7% |
| 4 |
H
Hollister Co.
|
-6.2% |
| 5 |
P
PacSun
|
-4.1% |
| 6 |
S
Spencer's
|
-2.6% |
| 7 |
Z
Zumiez
|
-5.0% |
| 8 |
A
Aéropostale
|
+3.3% |
| 9 |
G
Garage
|
- |
| 10 |
T
Tillys
|
+2.4% |
| 13 |
C
Cotton On
|
-11.1% |
Share of tracked category spend, indexed
Store footprint
Store map
85 tracked Cotton On locations across 19 US states.
Tracked stores by state
- California 33
- Texas 12
- Florida 9
- Arizona 4
- Utah 4
- Virginia 4
- New Jersey 3
- New York 3
- Colorado 2
- Maryland 2
- Delaware 1
- Idaho 1
- Massachusetts 1
- Michigan 1
- Minnesota 1
- Nevada 1
- Oregon 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Cotton On
Tracked chains Cotton On customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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