Growth
Billabong against its category
The biggest tracked US teen & young adult apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Billabong's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
American Eagle
|
+0.8% |
| 2 |
B
Buckle
|
+1.4% |
| 3 |
H
Hot Topic
|
+8.7% |
| 4 |
H
Hollister Co.
|
-6.2% |
| 5 |
P
PacSun
|
-4.1% |
| 6 |
S
Spencer's
|
-2.6% |
| 7 |
Z
Zumiez
|
-5.0% |
| 8 |
A
Aéropostale
|
+3.3% |
| 9 |
G
Garage
|
- |
| 10 |
T
Tillys
|
+2.4% |
| 23 |
B
Billabong
|
-76.0% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Billabong locations across 6 US states.
Tracked stores by state
- California 8
- Florida 8
- Hawaii 4
- Colorado 1
- New Jersey 1
- Nevada 1
Customer overlap
Who shops at Billabong
Tracked chains Billabong customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Blonde Shallot
100
C
Circus Wines, Beer & Spirits
55
1
1 Hotel Hanalei Bay
35
S
Seastreak
25
Seastreak
25
D
Delicious Orchards
21
More trends