Trends · data through July 2026

Hotels in the United States

Iceflower tracks 8,382 stores from 2,954 hotels chains in the United States. Element grew fastest over the last year, ahead of Fairfield by Marriott Inn & Suites and Aloft.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,954
Tracked stores
8,382
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hotels chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Element and Fairfield by Marriott Inn & Suites sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Element logo Element ▲6 +17.3%
2 F Fairfield by Marriott Inn & Suites ▲7 +14.7%
3 A Aloft logo Aloft ▲4 +12.7%
4 R Resorts world logo Resorts world ▲3 +11.9%
5 H Hotel Indigo logo Hotel Indigo ▲3 +10.3%
6 S Staybridge Suites logo Staybridge Suites ▲2 +8.9%
7 C Canopy by Hilton logo Canopy by Hilton ▲6 +8.1%
8 C Country Inn & Suites logo Country Inn & Suites ▲1 +7.8%
9 T The Ritz-Carlton logo The Ritz-Carlton ▲2 +7.7%
10 T The Venetian ▲1 +7.0%
11 G Great Wolf Lodge logo Great Wolf Lodge ▲2 +6.0%
12 N Navy Lodge Jacksonville ▲1 +4.9%
13 D Drury Hotels logo Drury Hotels ▲3 +3.9%
14 S Sheraton logo Sheraton ▲1 +3.9%
15 W Westin logo Westin ▼1 +3.2%
  • Courtyard by Marriott
  • Hampton Inn & Suites
  • Great Wolf Lodge
  • Marriott
  • Hilton
  • Choice Hotels
  • SpringHill Suites
  • Other tracked chains

Store footprint

Store map

8,382 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Courtyard by Marriott (434)
  • Hampton Inn & Suites (355)
  • Great Wolf Lodge (22)
  • Marriott (178)
  • Hilton (109)
  • Choice Hotels (381)
  • SpringHill Suites (219)
  • Other tracked chains

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