Trends · data through July 2026

Hotels in Utah

Iceflower tracks 186 stores from 91 hotels chains in Utah. Holiday Inn Express & Suites grew fastest over the last year, ahead of Best Western and Choice Hotels.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
91
Tracked stores
186
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hotels chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Holiday Inn Express & Suites and Best Western sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites ▲2 +14.9%
2 B Best Western logo Best Western - +5.9%
3 C Choice Hotels logo Choice Hotels - +2.3%
4 H Home2 Suites by Hilton logo Home2 Suites by Hilton - +0.3%
5 T TownePlace Suites logo TownePlace Suites ▲1 +0.1%
6 S SpringHill Suites logo SpringHill Suites ▼1 -0.9%
7 F Fairfield Inn & Suites logo Fairfield Inn & Suites - -1.0%
8 C Comfort Inn logo Comfort Inn ▲2 -1.7%
9 D DoubleTree by Hilton logo DoubleTree by Hilton ▲1 -5.5%
10 H Hampton Inn & Suites logo Hampton Inn & Suites ▼1 -6.3%
11 R Residence Inn logo Residence Inn - -15.7%
12 C Courtyard by Marriott logo Courtyard by Marriott - -16.4%
13 H Hyatt Place logo Hyatt Place ▼1 -22.9%
14 L La Quinta Inn & Suites logo La Quinta Inn & Suites ▼3 -29.0%
  • Choice Hotels
  • Best Western
  • The Little America Hotel
  • Holiday Inn Express & Suites
  • Hampton Inn & Suites
  • SpringHill Suites
  • Marriott
  • Other tracked chains

Store footprint

Store map

186 tracked store locations in Utah. The 7 largest tracked chains are highlighted.

  • Choice Hotels (21)
  • Best Western (13)
  • The Little America Hotel (1)
  • Holiday Inn Express & Suites (12)
  • Hampton Inn & Suites (9)
  • SpringHill Suites (8)
  • Marriott (2)
  • Other tracked chains

Top tracked chains by store count

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