Trends · data through July 2026

Hotels in Texas

Iceflower tracks 579 stores from 247 hotels chains in Texas. Crowne Plaza grew fastest over the last year, ahead of WoodSpring Suites and Red Roof.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
247
Tracked stores
579
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hotels chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Crowne Plaza and WoodSpring Suites sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Crowne Plaza logo Crowne Plaza ▲2 +15.1%
2 W WoodSpring Suites logo WoodSpring Suites ▲4 +12.0%
3 R Red Roof logo Red Roof - +11.8%
4 A Aloft logo Aloft ▲6 +11.4%
5 H Hampton by Hilton logo Hampton by Hilton - +11.3%
6 H Home2 Suites by Hilton logo Home2 Suites by Hilton ▲4 +9.9%
7 H Hilton logo Hilton ▲1 +8.2%
8 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites - +7.8%
9 W Westin logo Westin ▲1 +7.6%
10 H Holiday Inn logo Holiday Inn ▲1 +3.4%
11 T TownePlace Suites logo TownePlace Suites ▲1 +3.2%
12 G Gateway Inn ▲1 +2.9%
13 H Hyatt Place logo Hyatt Place ▼1 +2.2%
14 S Sheraton logo Sheraton ▲1 +1.7%
15 B Budget Suites of America ▼1 +0.9%
  • Hilton
  • Courtyard by Marriott
  • Great Wolf Lodge
  • SpringHill Suites
  • Hyatt Regency
  • Marriott
  • JW Marriott
  • Other tracked chains

Store footprint

Store map

579 tracked store locations in Texas. The 7 largest tracked chains are highlighted.

  • Hilton (14)
  • Courtyard by Marriott (35)
  • Great Wolf Lodge (2)
  • SpringHill Suites (19)
  • Hyatt Regency (7)
  • Marriott (15)
  • JW Marriott (4)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.