Growth
Element against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Element's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Choice Hotels
|
-5.3% |
| 2 |
H
Hampton Inn & Suites
|
-1.0% |
| 3 |
C
Courtyard by Marriott
|
-2.4% |
| 4 |
H
Holiday Inn Express & Suites
|
+4.1% |
| 5 |
M
Marriott
|
-1.7% |
| 6 |
H
Hilton
|
+0.5% |
| 7 |
R
Residence Inn
|
+2.9% |
| 8 |
P
Potawatomi Hotel
|
+7.5% |
| 9 |
H
Hilton Garden Inn
|
-1.3% |
| 10 |
F
Fairfield Inn & Suites
|
+1.7% |
| 86 |
E
Element
|
-5.4% |
Share of tracked category spend, indexed
Store footprint
Store map
47 tracked Element locations across 22 US states.
Tracked stores by state
- California 8
- Florida 6
- Missouri 3
- Texas 3
- Colorado 2
- Georgia 2
- Massachusetts 2
- Maryland 2
- New Jersey 2
- New York 2
- Tennessee 2
- Virginia 2
- Washington 2
- Alabama 1
- Arkansas 1
- Louisiana 1
- Michigan 1
- Minnesota 1
- Montana 1
- North Carolina 1
- New Mexico 1
- South Carolina 1
Customer overlap
Who shops at Element
Tracked chains Element customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Garden Roof Top
100
The Garden Roof Top
100
7
7 West Bistro Grill
72
W
Watershed
31
Watershed
31
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