Trends · data through July 2026

Hotels in the United Kingdom

Iceflower tracks 3,458 stores from 2,455 hotels chains in the United Kingdom. The Grand Hotel grew fastest over the last year, ahead of Novotel and Notting Hill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,455
Tracked stores
3,458
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hotels chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Grand Hotel and Novotel sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Grand Hotel ▲3 +18.7%
2 N Novotel - +16.9%
3 N Notting Hill - +13.4%
4 V Village Hotel Club ▲4 +10.9%
5 T The Connaught ▲5 +10.3%
6 D Delta Hotels logo Delta Hotels ▲2 +7.8%
7 T The Bull Hotel ▲2 +7.1%
8 R Radisson Blu Hotel - +6.5%
9 T The Midland ▲1 +4.5%
10 T The Grand ▲2 +4.0%
11 T Travelodge logo Travelodge - +3.4%
12 T Treats ▲4 +3.2%
13 T The Broughton ▲2 +1.4%
14 C Courtyard by Marriott logo Courtyard by Marriott ▲2 +1.0%
15 W White Hart Hotel ▲2 +0.5%
  • Premier Inn
  • Belgrave House
  • Holiday Inn Express
  • Holiday Inn
  • Travelodge
  • Village Hotel
  • Crowne Plaza
  • Other tracked chains

Store footprint

Store map

3,458 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Premier Inn (334)
  • Belgrave House (1)
  • Holiday Inn Express (51)
  • Holiday Inn (54)
  • Travelodge (90)
  • Village Hotel (20)
  • Crowne Plaza (15)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Premier Inn 334
  • 2 T Travelodge logo Travelodge 90
  • 3 H Holiday Inn logo Holiday Inn 54
  • 4 H Holiday Inn Express 51
  • 5 T The Royal Hotel 24
  • 6 V Village Hotel 20
  • 7 I ibis 15
  • 8 C Crowne Plaza logo Crowne Plaza 15
  • 9 D DoubleTree by Hilton logo DoubleTree by Hilton 15
  • 10 N Novotel 14
  • 11 H Hilton logo Hilton 13
  • 12 T The Swan Hotel 13
  • 13 F Four Seasons logo Four Seasons 13
  • 14 T The Park Hotel 10
  • 15 T The Bull Hotel 10
  • 16 B Best Western logo Best Western 9
  • 17 W White Hart Hotel 9
  • 18 L Leonardo Hotel 9
  • 19 R Radisson Blu Hotel 8
  • 20 P Parkdean Resorts 7
  • 21 M Mercure 7
  • 22 D Delta Hotels logo Delta Hotels 7
  • 23 I Ibis Budget 7
  • 24 M Malmaison 7
  • 25 T The Grand Hotel 7
  • 26 T The Midland 6
  • 27 V Village Hotel Club 6
  • 28 T Treats 6
  • 29 T The Grand 6
  • 30 T The Bell Hotel 6
  • 31 C Courtyard by Marriott logo Courtyard by Marriott 6
  • 32 H Hotel du Vin 5
  • 33 H Hotel Indigo logo Hotel Indigo 5
  • 34 M Marriott logo Marriott 5
  • 35 C Clayton Hotel 5
  • 36 I ibis Styles 4
  • 37 M Moxy 4
  • 38 T The Z Hotel 4
  • 39 R Ramada 4
  • 40 L Leonardo Hotels 4
  • 41 I Imperial Hotel 4
  • 42 T The Broughton 3
  • 43 R Radisson Blu 3
  • 44 R Royal Oak Hotel 3
  • 45 T The Imperial Hotel 3
  • 46 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites 3
  • 47 N Notting Hill 3
  • 48 T The Connaught 3
  • 49 B Brooklands Hotel 2
  • 50 G Grand Central Hotel 2

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