Growth
Great Wolf Lodge against its category
The biggest tracked US resort chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Great Wolf Lodge's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Great Wolf Lodge
|
-4.4% |
| 2 |
D
Disneyland Resort
|
+6.3% |
| 3 | G Graton Resort & Casino | - |
| 4 | S Shades of Green | +0.8% |
| 5 | H Hilton Hawaiian Village | - |
| 6 |
P
Perfect North Slopes
|
+17.8% |
| 7 | H Hershey Lodge | +11.7% |
| 8 | T Thunder Valley Casino Resort | +5.8% |
| 9 | G Gold Strike Casino Resort | +2.7% |
| 10 |
H
Holiday Valley Resort
|
+10.9% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Great Wolf Lodge locations across 18 US states.
Tracked stores by state
- Texas 3
- California 2
- Illinois 2
- North Carolina 2
- Ohio 2
- Arizona 1
- Colorado 1
- Florida 1
- Georgia 1
- Kansas 1
- Massachusetts 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Pennsylvania 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Great Wolf Lodge
Tracked chains Great Wolf Lodge customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kalahari Resorts & Convention Center
69
Kalahari Resorts & Convention Center
69
H
Hersheypark
60
Hersheypark
60
More trends