Growth
Great Wolf Lodge against its category
The biggest tracked US hotels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Great Wolf Lodge's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Courtyard by Marriott
|
-6.3% |
| 2 |
H
Hampton Inn & Suites
|
-4.3% |
| 3 |
G
Great Wolf Lodge
|
+6.0% |
| 4 |
M
Marriott
|
-4.6% |
| 5 |
H
Hilton
|
-3.5% |
| 6 |
C
Choice Hotels
|
-8.5% |
| 7 |
S
SpringHill Suites
|
-3.5% |
| 8 |
H
Hilton Garden Inn
|
-5.9% |
| 9 |
H
Holiday Inn Express & Suites
|
+1.5% |
| 10 |
R
Residence Inn
|
-4.7% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Great Wolf Lodge locations across 18 US states.
Tracked stores by state
- California 2
- North Carolina 2
- Ohio 2
- Texas 2
- Arizona 1
- Colorado 1
- Florida 1
- Georgia 1
- Illinois 1
- Kansas 1
- Massachusetts 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Pennsylvania 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Great Wolf Lodge
Tracked chains Great Wolf Lodge customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kalahari Resorts & Convention Center
75
Kalahari Resorts & Convention Center
75
H
Hersheypark
62
Hersheypark
62
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