Trends · data through July 2026

Retail trends in Rochester, NY

Iceflower tracks 428 stores from 168 retail chains in Rochester, NY. Pet Supplies Plus grew fastest over the last year, ahead of GameStop and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
168
Tracked stores
428
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Pet Supplies Plus and GameStop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Pet Supplies Plus logo Pet Supplies Plus ▲1 +18.7%
2 G GameStop logo GameStop ▲1 +16.5%
3 H Hobby Lobby logo Hobby Lobby ▲2 +14.5%
4 D Dollar Tree logo Dollar Tree - +12.2%
5 J JCPenney logo JCPenney ▲1 +11.7%
6 T Target logo Target ▲1 +10.4%
7 M Michaels logo Michaels ▲1 +9.0%
8 B Burlington logo Burlington ▲2 +8.6%
9 F Family Dollar logo Family Dollar - +8.6%
10 H Harbor Freight Tools logo Harbor Freight Tools - +6.8%
11 C CountryMax Stores logo CountryMax Stores ▲1 +6.6%
12 T Tractor Supply Co. logo Tractor Supply Co. - +5.0%
13 M Marshalls logo Marshalls ▲2 +4.5%
14 B Barnes & Noble logo Barnes & Noble ▲2 +4.5%
15 D Dollar General logo Dollar General - +3.6%

Store footprint

Store map

428 tracked store locations in Rochester, NY, colored by category.

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