Trends · data through September 2026

Discount Stores in Rochester, NY

Iceflower tracks 154 stores from 12 discount store chains in Rochester, NY. Ollie's Bargain Outlet grew fastest over the last year, ahead of Dollar Tree and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
12
Tracked stores
154
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ollie's Bargain Outlet and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 O Ollie's Bargain Outlet logo Ollie's Bargain Outlet - +17.7%
2 D Dollar Tree logo Dollar Tree - +5.2%
3 D Dollar General logo Dollar General - +2.8%
4 F Family Dollar logo Family Dollar - -0.2%
5 B Big Lots logo Big Lots - -100.0%
  • Dollar General
  • Dollar Tree
  • Family Dollar
  • Five Below
  • Ollie's Bargain Outlet
  • Ocean State Job Lot
  • NEXTBUY, Inc
  • Other tracked chains

Store footprint

Store map

154 tracked store locations in Rochester, NY. The 7 largest tracked chains are highlighted.

  • Dollar General (53)
  • Dollar Tree (37)
  • Family Dollar (33)
  • Five Below (10)
  • Ollie's Bargain Outlet (4)
  • Ocean State Job Lot (1)
  • NEXTBUY, Inc (1)
  • Other tracked chains

Top tracked chains by store count

More trends

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