Trends · data through September 2026

Retail & consumer trends in Muncie, IN

Iceflower tracks 737 stores from 585 retail and consumer chains in Muncie, IN. First Merchants Bank grew fastest over the last year, ahead of Shell and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
585
Tracked stores
737
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. First Merchants Bank and Shell sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F First Merchants Bank - +13.7%
2 S Shell logo Shell ▲1 +12.6%
3 D Dollar Tree logo Dollar Tree ▲4 +10.6%
4 B Burger King logo Burger King ▲2 +5.7%
5 D Dairy Queen logo Dairy Queen ▲1 +5.2%
6 D Dollar General logo Dollar General ▲1 +4.9%
7 F Family Dollar logo Family Dollar ▲1 +3.6%
8 S Speedway logo Speedway - -0.2%
9 S Starbucks logo Starbucks ▼1 -1.3%
10 C CVS Pharmacy logo CVS Pharmacy ▲2 -1.7%
11 S Sunoco logo Sunoco ▲1 -3.3%
12 U United States Postal Service logo United States Postal Service - -6.5%
13 M McDonald's logo McDonald's ▼1 -7.0%
14 S Save-On Liquor ▼1 -8.7%
15 G Great Clips logo Great Clips ▼1 -9.4%

Store footprint

Store map

737 tracked store locations in Muncie, IN, colored by category group.

Top tracked chains by store count

More trends

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