Growth
Puerto Vallarta against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Puerto Vallarta's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 61 | P Puerto Vallarta | -0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Puerto Vallarta locations across 12 US states.
Tracked stores by state
- Washington 9
- Ohio 4
- Connecticut 3
- California 2
- Indiana 2
- Illinois 1
- Michigan 1
- North Carolina 1
- New York 1
- Oregon 1
- South Dakota 1
- Texas 1
Customer overlap
Who shops at Puerto Vallarta
Tracked chains Puerto Vallarta customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Plaza Market
100
B
Barney's Corner
84
N
Nisqually Market
52
C
Cruiser Cafe
50
G
Galaxy Theatre Uptown
50
Galaxy Theatre Uptown
50
G
Gypsy Wagon Espresso
49
B
Bruno's Family Restaurant & Bar
49
W
Whiskey Gulch CoffeePub
44
B
Baltimore IGA
40
Baltimore IGA
40
E
Elbe Mall
39
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