Growth
First Merchants Bank against its category
The biggest tracked US banks & credit unions by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks First Merchants Bank's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Broadview Federal Credit Union
|
-24.9% |
| 2 |
E
Empower Federal Credit Union
|
- |
| 3 |
D
Desert Financial Credit Union
|
- |
| 4 |
K
Keesler Federal Credit Union
|
-64.3% |
| 5 |
O
ORNL Federal Credit Union
|
- |
| 6 |
P
Patelco Credit Union
|
- |
| 7 |
A
Arkansas Federal Credit Union
|
- |
| 8 |
O
OCCU
|
- |
| 9 |
3
3 Rivers Federal Credit Union
|
- |
| 10 |
E
Elevations Credit Union
|
- |
| 130 | F First Merchants Bank | -20.5% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked First Merchants Bank locations across 3 US states.
Customer overlap
Who shops at First Merchants Bank
Tracked chains First Merchants Bank customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Grabill Country Fair
100
L
Liberty Center Gas and Deli
98
A
A-1 Package Liquor Corunna Indiana
95
P
ProFed Credit Union
65
N
Nolt's Marketplace
52
G
Grabill Dairy Sweet
52
H
Harlan Cafe
51
C
Coco China Buffet
50
C
CountryMark
47
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