Trends · data through September 2026

Food & Drink trends in Midland, TX

Iceflower tracks 429 stores from 353 food & drink chains in Midland, TX. Whataburger grew fastest over the last year, ahead of Burger King and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
353
Tracked stores
429
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Whataburger and Burger King sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Whataburger logo Whataburger - +15.6%
2 B Burger King logo Burger King ▲1 +9.7%
3 M McDonald's logo McDonald's - +5.2%
4 S Starbucks logo Starbucks ▼1 +0.9%
5 C Chick-fil-A logo Chick-fil-A - +0.7%
6 S Sonic Drive-In logo Sonic Drive-In - -2.8%
7 D Domino's Pizza logo Domino's Pizza - -7.0%
8 W Wendy's logo Wendy's - -14.1%
9 G Golden Chick logo Golden Chick - -17.7%
10 L Little Caesars logo Little Caesars - -22.8%
11 D Dickey's Barbecue Pit logo Dickey's Barbecue Pit - -22.8%
12 J JumBurrito logo JumBurrito - -37.7%

Store footprint

Store map

429 tracked store locations in Midland, TX, colored by category.

Top tracked chains by store count

More trends

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