Trends · data through September 2026

Retail & consumer trends in Midland, TX

Iceflower tracks 1,213 stores from 963 retail and consumer chains in Midland, TX. Subway grew fastest over the last year, ahead of Dollar General and O'Reilly Auto Parts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
963
Tracked stores
1,213
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Subway and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Subway logo Subway ▲2 +13.1%
2 D Dollar General logo Dollar General ▲1 +9.5%
3 O O'Reilly Auto Parts logo O'Reilly Auto Parts ▲2 +7.7%
4 W Whataburger logo Whataburger ▲2 +6.8%
5 T Tractor Supply Co. logo Tractor Supply Co. - +5.2%
6 C Chevron logo Chevron - +3.1%
7 B Burger King logo Burger King ▲3 +1.4%
8 C Cash America Pawn ▲1 -0.6%
9 T The UPS Store logo The UPS Store - -1.1%
10 A AutoZone logo AutoZone ▲2 -2.0%
11 P Pinkie's Liquor Stores ▲1 -2.3%
12 C CVS Pharmacy logo CVS Pharmacy - -2.8%
13 M McDonald's logo McDonald's ▲1 -2.8%
14 D Discount Tire logo Discount Tire - -3.4%
15 S Shell logo Shell - -5.4%

Store footprint

Store map

1,213 tracked store locations in Midland, TX, colored by category group.

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