Trends · data through July 2026

Fast Food Restaurants in Madison, WI

Iceflower tracks 120 stores from 20 fast food restaurants chains in Madison, WI. Dairy Queen grew fastest over the last year, ahead of Culver's and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
120
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fast food restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dairy Queen and Culver's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dairy Queen logo Dairy Queen - +9.1%
2 C Culver's logo Culver's - +5.3%
3 M McDonald's logo McDonald's - +4.6%
4 T Taco Bell logo Taco Bell - +2.5%
5 K KFC logo KFC - -1.1%
6 A Arby's logo Arby's - -4.5%
7 B Burger King logo Burger King - -6.8%
8 Q Qdoba logo Qdoba - -6.9%
9 M MOOYAH Burgers, Fries & Shakes logo MOOYAH Burgers, Fries & Shakes - -9.7%
10 W Wendy's logo Wendy's - -14.1%
  • Culver's
  • McDonald's
  • Taco Bell
  • Chick-fil-A
  • Wendy's
  • Qdoba
  • Burger King
  • Other tracked chains

Store footprint

Store map

120 tracked store locations in Madison, WI. The 7 largest tracked chains are highlighted.

  • Culver's (17)
  • McDonald's (29)
  • Taco Bell (13)
  • Chick-fil-A (2)
  • Wendy's (6)
  • Qdoba (7)
  • Burger King (10)
  • Other tracked chains

Top tracked chains by store count

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