Growth
Portillo's against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Portillo's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 | D Dairy Queen | -0.5% |
| 10 |
C
Culver's
|
+3.8% |
| 25 |
P
Portillo's
|
+1.0% |
Share of tracked category spend, indexed
Store footprint
Store map
104 tracked Portillo's locations across 11 US states.
Customer overlap
Who shops at Portillo's
Tracked chains Portillo's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
Illinois Tollway
20
Illinois Tollway
20
D
DuPage Medical Group
18
DuPage Medical Group
18
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