Trends · data through July 2026

Pizzaria in Madison, WI

Iceflower tracks 34 stores from 17 pizzaria chains in Madison, WI. Domino's Pizza grew fastest over the last year, ahead of Rocky Rococo and Casey's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
34
Consumer panel
130M+

Growth ranking

Fastest-growing tracked pizzaria chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Domino's Pizza and Rocky Rococo sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Domino's Pizza logo Domino's Pizza - +8.3%
2 R Rocky Rococo logo Rocky Rococo - -0.4%
3 C Casey's logo Casey's - -5.5%
4 P Pizza Hut logo Pizza Hut - -16.7%
  • Casey's
  • Domino's Pizza
  • Sugar River Pizza Company
  • Pizza Hut
  • Rocky Rococo
  • Papa John's Pizza
  • Day One Pizza
  • Other tracked chains

Store footprint

Store map

34 tracked store locations in Madison, WI. The 7 largest tracked chains are highlighted.

  • Casey's (7)
  • Domino's Pizza (6)
  • Sugar River Pizza Company (2)
  • Pizza Hut (3)
  • Rocky Rococo (3)
  • Papa John's Pizza (2)
  • Day One Pizza (1)
  • Other tracked chains

Top tracked chains by store count

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