Trends · data through July 2026

Food & Drink trends in Jefferson City, MO

Iceflower tracks 71 stores from 40 food & drink chains in Jefferson City, MO. Wendy's grew fastest over the last year, ahead of Casey's and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
40
Tracked stores
71
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wendy's and Casey's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wendy's logo Wendy's ▲1 +11.6%
2 C Casey's logo Casey's - -2.3%
3 M McDonald's logo McDonald's - -11.2%
4 D Dairy Queen - -15.7%
5 S Subway logo Subway ▼1 -20.7%
6 T Taco Bell logo Taco Bell - -21.9%
  • Fast Food Restaurant
  • Pizzaria
  • Restaurant
  • Coffee Shop
  • Chicken Restaurant
  • Sandwich Shop
  • Winery
  • Other categories

Store footprint

Store map

71 tracked store locations in Jefferson City, MO, colored by category.

  • Fast Food Restaurant (29)
  • Pizzaria (15)
  • Restaurant (10)
  • Coffee Shop (6)
  • Chicken Restaurant (4)
  • Sandwich Shop (3)
  • Winery (1)
  • Other categories

Top tracked chains by store count

More trends

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