Trends · data through September 2026

Food & Drink trends in Jefferson City, MO

Iceflower tracks 198 stores from 155 food & drink chains in Jefferson City, MO. Dairy Queen grew fastest over the last year, ahead of Sonic Drive-In and Wendy's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
155
Tracked stores
198
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dairy Queen and Sonic Drive-In sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dairy Queen logo Dairy Queen ▲1 +4.4%
2 S Sonic Drive-In logo Sonic Drive-In - +3.1%
3 W Wendy's logo Wendy's ▲1 +0.9%
4 M McDonald's logo McDonald's - -3.6%
5 D Domino's Pizza logo Domino's Pizza - -4.1%
6 B Burger King logo Burger King ▼1 -5.9%
7 P Pizza Hut logo Pizza Hut - -17.4%
8 S Subway logo Subway ▼1 -20.9%
9 T Taco Bell logo Taco Bell - -23.7%
  • Burger Chains
  • Casual Dining
  • Sandwich & Sub Shops
  • Mexican Restaurants & Taquerias
  • Bars, Pubs & Breweries
  • Pizzerias
  • Pizza Chains
  • Other categories

Store footprint

Store map

198 tracked store locations in Jefferson City, MO, colored by category.

  • Burger Chains (25)
  • Casual Dining (22)
  • Sandwich & Sub Shops (18)
  • Mexican Restaurants & Taquerias (15)
  • Bars, Pubs & Breweries (14)
  • Pizzerias (11)
  • Pizza Chains (11)
  • Other categories

Top tracked chains by store count

More trends

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