Trends · data through July 2026

Retail & consumer trends in Jefferson City, MO

Iceflower tracks 176 stores from 104 retail and consumer chains in Jefferson City, MO. Wendy's grew fastest over the last year, ahead of Casey's and Cenex.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
104
Tracked stores
176
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wendy's and Casey's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wendy's logo Wendy's ▲1 +15.4%
2 C Casey's logo Casey's ▲1 +1.1%
3 C Cenex logo Cenex - -2.1%
4 W Walmart logo Walmart - -6.3%
5 M McDonald's logo McDonald's - -8.2%
6 W Walgreens logo Walgreens - -10.5%
7 M MFA Oil logo MFA Oil ▼1 -11.2%
8 F FastLane - -11.5%
9 D Dairy Queen logo Dairy Queen - -12.8%
10 S Subway logo Subway ▼1 -18.0%
11 T Taco Bell logo Taco Bell - -19.2%
12 P Phillips 66 Gas - -26.8%

Store footprint

Store map

176 tracked store locations in Jefferson City, MO, colored by category group.

Top tracked chains by store count

More trends

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