Growth
New China against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks New China's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
200 tracked New China locations across 34 US states.
Tracked stores by state
- Florida 19
- Missouri 15
- New York 15
- Alabama 13
- Illinois 13
- Pennsylvania 13
- North Carolina 12
- Georgia 11
- South Carolina 10
- Tennessee 10
- Ohio 8
- Virginia 7
- California 5
- Arkansas 4
- Massachusetts 4
- Minnesota 4
- Oklahoma 4
- Texas 4
- Indiana 3
- Wisconsin 3
- Connecticut 2
- Kentucky 2
- Louisiana 2
- Maryland 2
- Michigan 2
- Mississippi 2
- New Jersey 2
- Rhode Island 2
- West Virginia 2
- Arizona 1
- Iowa 1
- Kansas 1
- Oregon 1
- Washington 1
Customer overlap
Who shops at New China
Tracked chains New China customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fort Payne Footworks and Outdoors
100
T
Ted's IGA
59
L
Little Rock AFB
58
F
First Electric Cooperative
54
E
Edwards Cash Saver
50
C
Clements' Marketplace
48
Clements' Marketplace
48
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