Growth
New China against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks New China's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
| 134 | N New China | -8.5% |
Share of tracked category spend, indexed
Store footprint
Store map
113 tracked New China locations across 26 US states.
Tracked stores by state
- Florida 17
- Alabama 12
- North Carolina 10
- Pennsylvania 10
- South Carolina 9
- Georgia 8
- Ohio 7
- Illinois 6
- Virginia 4
- Arkansas 3
- Indiana 3
- Missouri 3
- New York 3
- Texas 3
- Kentucky 2
- Maryland 2
- Tennessee 2
- Arizona 1
- California 1
- Connecticut 1
- Delaware 1
- Michigan 1
- New Jersey 1
- Rhode Island 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at New China
Tracked chains New China customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fort Payne Footworks and Outdoors
100
M
Martins Food Market
41
J
Jacksonville Water Works
41
L
Little Rock AFB
32
F
First Electric Cooperative
30
E
Edwards Cash Saver
28
W
Walk-In Clinic in Meijer
24
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