Growth
Imo's Pizza against its category
The biggest tracked US pizzaria chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Imo's Pizza's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Domino's Pizza
|
+1.3% |
| 2 |
C
Casey's
|
+1.3% |
| 3 |
L
Little Caesars
|
+8.8% |
| 4 |
P
Papa John's Pizza
|
+2.6% |
| 5 |
P
Pizza Hut
|
-12.4% |
| 6 |
M
Marco's Pizza
|
-3.0% |
| 7 |
C
Chuck E. Cheese
|
+1.2% |
| 8 |
M
Mellow Mushroom
|
-2.4% |
| 9 |
J
Jet's Pizza
|
-4.5% |
| 10 |
L
LaRosa's Pizzeria
|
-3.7% |
| 121 |
I
Imo's Pizza
|
-10.7% |
Share of tracked category spend, indexed
Store footprint
Store map
34 tracked Imo's Pizza locations across 2 US states.
Customer overlap
Who shops at Imo's Pizza
Tracked chains Imo's Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hollywood Beauty STL
28
C
Crown Food Mart
27
Crown Food Mart
27
M
MPC
27
MPC
27
F
Fish's Quick Stop
24
F
First Community Credit Union
24
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