Trends · data through July 2026

Retail & consumer trends in Decatur, AL

Iceflower tracks 454 stores from 310 retail and consumer chains in Decatur, AL. Little Caesars grew fastest over the last year, ahead of O'Reilly Auto Parts and Dairy Queen.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
310
Tracked stores
454
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Little Caesars and O'Reilly Auto Parts sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Little Caesars logo Little Caesars - +15.1%
2 O O'Reilly Auto Parts logo O'Reilly Auto Parts ▲3 +14.2%
3 D Dairy Queen logo Dairy Queen - +12.3%
4 T Tractor Supply Co. logo Tractor Supply Co. - +9.3%
5 M Marathon logo Marathon ▲2 +8.9%
6 Z Zaxby's logo Zaxby's - +6.4%
7 A AutoZone logo AutoZone ▲2 +6.3%
8 M McDonald's logo McDonald's - +5.0%
9 W Waffle House logo Waffle House ▲2 +4.8%
10 M Murphy USA logo Murphy USA - +3.9%
11 C Chevron logo Chevron - +3.8%
12 D Dollar Tree logo Dollar Tree ▲2 +1.9%
13 W Walmart logo Walmart - +1.9%
14 J Jack's logo Jack's - +1.4%
15 M Mister Car Wash logo Mister Car Wash ▲2 +1.4%

Store footprint

Store map

454 tracked store locations in Decatur, AL, colored by category group.

Top tracked chains by store count

More trends

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