Growth
iStorage against its category
The biggest tracked US self storage facility chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks iStorage's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Extra Space Storage
|
-2.7% |
| 2 |
C
CubeSmart Self Storage
|
-11.6% |
| 3 |
P
Public Storage
|
- |
| 4 |
I
iStorage
|
-23.7% |
| 5 |
S
StorageMart
|
-6.1% |
| 6 |
S
Storage Rentals of America
|
+2.2% |
| 7 |
S
SmartStop Self Storage
|
- |
| 8 |
S
Store Space Self Storage
|
- |
| 9 |
C
Compass Self Storage
|
- |
| 10 |
S
Self Storage Plus
|
+2.4% |
Share of tracked category spend, indexed
Store footprint
Store map
186 tracked iStorage locations across 23 US states.
Tracked stores by state
- Texas 30
- Florida 22
- Michigan 15
- Ohio 15
- Alabama 13
- New Jersey 12
- Tennessee 12
- Georgia 9
- Kansas 9
- Illinois 7
- Massachusetts 6
- California 5
- Minnesota 5
- Virginia 5
- Maryland 4
- Delaware 3
- Missouri 3
- Nevada 3
- Pennsylvania 3
- Arizona 2
- Mississippi 1
- New York 1
- Rhode Island 1
Customer overlap
Who shops at iStorage
Tracked chains iStorage customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dillonvale IGA
100
S
South Link
66
T
The Brown Bag
57
K
Kingsbay Food
57
H
Heritage's
55
Heritage's
55
O
Olde Town Pub
52
More trends