Trends · data through September 2026

Retail & consumer trends in Auburn-Opelika, AL

Iceflower tracks 1,522 stores from 1,237 retail and consumer chains in Auburn-Opelika, AL. Goodwill grew fastest over the last year, ahead of Circle K and Momma Goldberg's Deli.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 1,237
Tracked stores: 1,522
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Circle K sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	G Goodwill	▲4	+13.6%
2	C Circle K	-	+10.9%
3	M Momma Goldberg's Deli	▲5	+10.9%
4	E Express Oil Change & Tire Engineers	-	+10.6%
5	E Extra Space Storage	▲6	+9.2%
6	D Dollar General	-	+9.0%
7	A Alumni Hall	-	+7.9%
8	T The UPS Store	▲2	+7.3%
9	B Burger King	▲2	+5.6%
10	W Waffle House	▲3	+4.3%
11	Z Zaxby's	▲2	+4.1%
12	W Walgreens	▲3	+3.5%
13	P Publix	-	+3.1%
14	C Chick-fil-A	-	+2.9%
15	F Family Dollar	▲3	+2.5%

Store footprint

Store map

1,522 tracked store locations in Auburn-Opelika, AL, colored by category group.

Food & Drink (437)
Health & Beauty (317)
Retail (249)
Other (189)
Gas & Auto (171)
Grocery & Convenience (84)
Leisure & Travel (72)
Insurance (3)

Top tracked chains by store count

More trends

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