Growth
Costa Vida against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Costa Vida's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
| 37 |
C
Costa Vida
|
-10.4% |
Share of tracked category spend, indexed
Store footprint
Store map
80 tracked Costa Vida locations across 13 US states.
Tracked stores by state
- Utah 44
- Idaho 12
- Colorado 5
- Texas 5
- Arizona 3
- Nevada 3
- Washington 2
- California 1
- Kansas 1
- Missouri 1
- New Mexico 1
- Tennessee 1
- Wyoming 1
Customer overlap
Who shops at Costa Vida
Tracked chains Costa Vida customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Al's Sporting Goods
42
Al's Sporting Goods
42
L
Lin's Market
38
Lin's Market
38
L
Lin's Marketplace
36
L
Lee's Marketplace
35
Lee's Marketplace
35
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