Growth
Swarovski against its category
The biggest tracked US fashion jewelry chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Swarovski's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pandora
|
+13.2% |
| 2 |
C
Claire's
|
-23.2% |
| 3 |
P
Piercing Pagoda
|
+0.4% |
| 4 |
K
Kendra Scott
|
+1.9% |
| 5 |
S
Swarovski
|
- |
| 6 |
L
Lovisa
|
- |
| 7 |
I
Icing
|
-73.3% |
| 8 |
M
Mejuri
|
- |
| 9 |
P
Pura Vida
|
-27.2% |
| 10 |
P
Penelope
|
-2.7% |
Share of tracked category spend, indexed
Store footprint
Store map
140 tracked Swarovski locations across 31 US states and DC.
Tracked stores by state
- California 25
- Florida 16
- New Jersey 13
- Texas 12
- Virginia 8
- Illinois 7
- New York 7
- Maryland 4
- Michigan 4
- Pennsylvania 4
- Colorado 3
- Connecticut 3
- Minnesota 3
- North Carolina 3
- Ohio 3
- Washington 3
- Arizona 2
- Georgia 2
- Hawaii 2
- Massachusetts 2
- Oregon 2
- Tennessee 2
- District of Columbia 1
- Delaware 1
- Indiana 1
- Maine 1
- New Hampshire 1
- Nevada 1
- Oklahoma 1
- Rhode Island 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at Swarovski
Tracked chains Swarovski customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends