Growth
Kendra Scott against its category
The biggest tracked US jewelry stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kendra Scott's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pandora
|
+0.3% |
| 2 |
K
Kay Jewelers
|
+2.2% |
| 3 |
T
Tiffany & Co.
|
-2.7% |
| 4 |
P
Piercing Pagoda
|
-3.3% |
| 5 |
K
Kendra Scott
|
-3.9% |
| 6 |
J
James Avery Artisan Jewelry
|
+3.5% |
| 7 |
J
Jared
|
+10.1% |
| 8 |
D
David Yurman
|
+15.6% |
| 9 |
S
Shane Co.
|
+5.7% |
| 10 | C Cartier | -19.5% |
Share of tracked category spend, indexed
Store footprint
Store map
81 tracked Kendra Scott locations across 26 US states and DC.
Tracked stores by state
- Texas 19
- Florida 9
- North Carolina 6
- Georgia 4
- Illinois 4
- Michigan 4
- Ohio 4
- Pennsylvania 4
- Virginia 4
- Tennessee 3
- Alabama 2
- Kentucky 2
- South Carolina 2
- Arkansas 1
- Arizona 1
- California 1
- Colorado 1
- District of Columbia 1
- Delaware 1
- Iowa 1
- Indiana 1
- Louisiana 1
- Maryland 1
- Missouri 1
- New Jersey 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at Kendra Scott
Tracked chains Kendra Scott customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lilly Pulitzer
33
Lilly Pulitzer
33
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