Growth
Lovisa against its category
The biggest tracked US fashion jewelry chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lovisa's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pandora
|
+13.2% |
| 2 |
C
Claire's
|
-23.2% |
| 3 |
P
Piercing Pagoda
|
+0.4% |
| 4 |
K
Kendra Scott
|
+1.9% |
| 5 |
S
Swarovski
|
- |
| 6 |
L
Lovisa
|
- |
| 7 |
I
Icing
|
-73.3% |
| 8 |
M
Mejuri
|
- |
| 9 |
P
Pura Vida
|
-27.2% |
| 10 |
P
Penelope
|
-2.7% |
Share of tracked category spend, indexed
Store footprint
Store map
56 tracked Lovisa locations across 17 US states.
Tracked stores by state
- California 12
- Texas 10
- Illinois 7
- New York 4
- Florida 3
- Maryland 3
- Virginia 3
- Michigan 2
- New Jersey 2
- Pennsylvania 2
- Washington 2
- Arizona 1
- New Hampshire 1
- New Mexico 1
- Nevada 1
- Tennessee 1
- Wisconsin 1
Customer overlap
Who shops at Lovisa
Tracked chains Lovisa customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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