Growth
Jared against its category
The biggest tracked US jewelry store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jared's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kay Jewelers
|
-1.0% |
| 2 |
J
Jared
|
-4.8% |
| 3 |
Z
Zales
|
-4.8% |
| 4 |
T
Tiffany & Co.
|
-10.6% |
| 5 |
C
Cartier
|
+19.2% |
| 6 |
J
James Avery Artisan Jewelry
|
+2.2% |
| 7 | D Diamonds Direct | -3.4% |
| 8 |
D
David Yurman
|
+12.8% |
| 9 |
S
Shane Co.
|
+7.4% |
| 10 |
H
Helzberg Diamonds
|
-5.5% |
Share of tracked category spend, indexed
Store footprint
Store map
205 tracked Jared locations across 38 US states.
Tracked stores by state
- Texas 29
- Florida 20
- Ohio 13
- Georgia 12
- North Carolina 12
- California 11
- Pennsylvania 9
- Illinois 8
- Tennessee 8
- Virginia 8
- Arizona 6
- Colorado 6
- Indiana 6
- Michigan 6
- Maryland 5
- New Jersey 5
- Alabama 4
- Kentucky 3
- Nevada 3
- New York 3
- South Carolina 3
- Washington 3
- Delaware 2
- Iowa 2
- Minnesota 2
- Oregon 2
- Utah 2
- Wisconsin 2
- Arkansas 1
- Connecticut 1
- Idaho 1
- Louisiana 1
- Massachusetts 1
- Maine 1
- Missouri 1
- New Hampshire 1
- New Mexico 1
- Oklahoma 1
Customer overlap
Who shops at Jared
Tracked chains Jared customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
New London Commissary
63
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