Growth
Black Friday Deals against its category
The biggest tracked US discount stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Black Friday Deals's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dollar General
|
+5.1% |
| 2 |
D
Dollar Tree
|
+8.8% |
| 3 |
F
Family Dollar
|
-3.5% |
| 4 |
F
Five Below
|
+12.3% |
| 5 |
O
Ollie's Bargain Outlet
|
+9.4% |
| 6 |
G
Gabe's
|
-15.8% |
| 7 |
B
Big Lots
|
-77.5% |
| 8 |
B
Bi-Mart Membership Discount Stores
|
-12.8% |
| 9 | O Ocean State Job Lot | +10.8% |
| 10 |
R
Roses Discount Store
|
+4.9% |
| 29 | B Black Friday Deals | +10.0% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Black Friday Deals locations across 5 US states.
Tracked stores by state
- Texas 5
- Georgia 2
- Alabama 1
- Florida 1
- South Carolina 1
Customer overlap
Who shops at Black Friday Deals
Tracked chains Black Friday Deals customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Discount Days
100
Discount Days
100
B
Bargain Bin City
32
K
Kross Aesthetics
30
W
Wholesale Liquidation Warehouse
28
R
Rossy's Cafe
23
K
Korner Market
18
H
HOTBINS
15
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