Growth
Black Friday Deals against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Black Friday Deals's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dollar General
|
+2.9% |
| 2 |
D
Dollar Tree
|
+3.3% |
| 3 |
F
Family Dollar
|
-7.7% |
| 4 |
F
Five Below
|
+19.0% |
| 5 |
O
Ollie's Bargain Outlet
|
+4.2% |
| 6 |
B
Bi-Mart
|
-8.3% |
| 7 | O Ocean State Job Lot | +3.6% |
| 8 |
R
Roses Discount Store
|
-5.8% |
| 9 |
B
Big Lots
|
-74.3% |
| 10 |
P
pOpshelf
|
-9.6% |
| 32 | B Black Friday Deals | -16.3% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Black Friday Deals locations across 9 US states.
Tracked stores by state
- Texas 7
- South Carolina 3
- California 2
- Georgia 2
- Tennessee 2
- Alabama 1
- Arizona 1
- Florida 1
- Louisiana 1
Customer overlap
Who shops at Black Friday Deals
Tracked chains Black Friday Deals customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Discount Days
100
B
Bargain Bin City
36
W
Wholesale Liquidation Warehouse
30
A
AgCentral Co-op
25
S
Saigon Asian Food Market
20
B
Big T's
19
T
The Tavern at Your Nexton Harris Teeter
17
The Tavern at Your Nexton Harris Teeter
17
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