Trends · data through September 2026

Baby & Kids in Wisconsin

Iceflower tracks 33 stores from 16 baby & kids in Wisconsin.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
33
Consumer panel
130M+

Growth ranking

Fastest-growing tracked baby & kids

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Carter's logo Carter's - -11.4%
  • Carter's
  • The Children's Place
  • Just Between Friends of Waukesha
  • Destination Maternity
  • OshKosh B'Gosh
  • Goo Goo Gaa Gaa
  • Little Monsters
  • Other tracked chains

Store footprint

Store map

33 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Carter's (9)
  • The Children's Place (9)
  • Just Between Friends of Waukesha (1)
  • Destination Maternity (1)
  • OshKosh B'Gosh (2)
  • Goo Goo Gaa Gaa (1)
  • Little Monsters (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 C Carter's logo Carter's 9
  • 2 T The Children's Place logo The Children's Place 9
  • 3 O OshKosh B'Gosh logo OshKosh B'Gosh 2
  • 4 J Just Between Friends of Waukesha 1
  • 5 D Destination Maternity 1
  • 6 G Goo Goo Gaa Gaa 1
  • 7 L Little Monsters 1
  • 8 A Ayliah Juliette 1
  • 9 T The Bean Sprout 1
  • 10 T The Puddle Duck 1
  • 11 N Neon Mini 1
  • 12 A ABC Kids 1
  • 13 P Pure Joy Inc. 1
  • 14 S Stride Rite logo Stride Rite 1
  • 15 C Counting Stars Children's Consignment 1
  • 16 L Little Munchkins Resale Shop 1

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