Trends · data through September 2026

Hardware Stores in Wisconsin

Iceflower tracks 303 stores from 133 hardware store chains in Wisconsin. All American Do It Center grew fastest over the last year, ahead of Ace Hardware and Harbor Freight Tools.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
133
Tracked stores
303
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hardware store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. All American Do It Center and Ace Hardware sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A All American Do It Center - +12.9%
2 A Ace Hardware logo Ace Hardware - +4.0%
3 H Harbor Freight Tools logo Harbor Freight Tools - +1.4%
4 H Hardware Hank logo Hardware Hank - -4.8%
5 T True Value logo True Value - -10.3%
6 F Fourmens Farm Home - -13.7%
7 L Lampert Lumber - -100.0%
  • Ace Hardware
  • Harbor Freight Tools
  • True Value
  • Elliott Ace Hardware
  • TNT Ace Hardware
  • Nelson True Value
  • Woodruff Hardware Inc
  • Other tracked chains

Store footprint

Store map

303 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Ace Hardware (89)
  • Harbor Freight Tools (28)
  • True Value (43)
  • Elliott Ace Hardware (1)
  • TNT Ace Hardware (1)
  • Nelson True Value (1)
  • Woodruff Hardware Inc (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 A Ace Hardware logo Ace Hardware 89
  • 2 T True Value logo True Value 43
  • 3 H Harbor Freight Tools logo Harbor Freight Tools 28
  • 4 H Hardware Hank logo Hardware Hank 4
  • 5 L Lampert Lumber 3
  • 6 F Fourmens Farm Home 3
  • 7 A All American Do It Center 3
  • 8 M MWSCO Mississippi Welders Supply Co. 2
  • 9 T Tennies Ace Hardware 2
  • 10 H Home Lumber Company 2
  • 11 D Direct Tools Factory Outlet logo Direct Tools Factory Outlet 2
  • 12 E Eau Claire Lawn Equipment 1
  • 13 N New Holstein True Value logo New Holstein True Value 1
  • 14 N Nelson Shopping Center 1
  • 15 D Darrell's Hardware and Rental 1
  • 16 B Brick's Hortonville Hardware 1
  • 17 K Klein Hardware 1
  • 18 T Theisen Lumber & Millwork 1
  • 19 G Gresham Hardware and Auto 1
  • 20 N New London Building Supply 1
  • 21 T Three Lakes Hardware 1
  • 22 M Middleton Farmers Cooperative 1
  • 23 H Howard's Hardware Hank 1
  • 24 K Krantz Hardware LLC 1
  • 25 L Luebke's Tubes & Hoses 1
  • 26 E Elliott Ace Hardware logo Elliott Ace Hardware 1
  • 27 P Pittsville Farm & Home Center 1
  • 28 A Ag Partners Coop 1
  • 29 M Maxon Equipment Inc. 1
  • 30 A Ambrosius Sales and Service 1
  • 31 P Prentice Hardware 1
  • 32 E Evergreen Power LLC 1
  • 33 M Martin Hardware Inc 1
  • 34 B Balsam Lake Hardware & Rental 1
  • 35 H Hene Supply 1
  • 36 M Mazo Hardware & Rental 1
  • 37 H Harbor Hardware 1
  • 38 W Washburn Hardware & Sport 1
  • 39 T Thelen Power Equipment 1
  • 40 B Ben's Small Engine 1
  • 41 H Hartje Farm Home & Sports 1
  • 42 K Krogen's Do It Best logo Krogen's Do It Best 1
  • 43 C Central Saw & Mower 1
  • 44 W Wautoma Hardware 1
  • 45 L Lakeland True Value Hardware 1
  • 46 D Do It Best logo Do It Best 1
  • 47 K Krueger's True Value 1
  • 48 S SCE Outdoor Power 1
  • 49 K Kiel Ace Hardware 1
  • 50 R Roberts Hometown Hardware 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.