Trends · data through July 2026

Specialty Stores in Wisconsin

Iceflower tracks 90 stores from 73 specialty stores chains in Wisconsin. Stein's Garden & Home grew fastest over the last year, ahead of Vera Bradley and Party City.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
73
Tracked stores
90
Consumer panel
130M+

Growth ranking

Fastest-growing tracked specialty stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Stein's Garden & Home and Vera Bradley sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Stein's Garden & Home - +2.7%
2 V Vera Bradley logo Vera Bradley - -16.1%
3 P Party City logo Party City - -80.8%
  • Stein's Garden & Home
  • Ashley Furniture HomeStore
  • Minor's Garden Center
  • Schmitt Music Eau Claire
  • Music Go Round
  • Milaeger's
  • Guitar Center
  • Other tracked chains

Store footprint

Store map

90 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Stein's Garden & Home (7)
  • Ashley Furniture HomeStore (2)
  • Minor's Garden Center (1)
  • Schmitt Music Eau Claire (1)
  • Music Go Round (2)
  • Milaeger's (2)
  • Guitar Center (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Stein's Garden & Home 7
  • 2 P Party City logo Party City 6
  • 3 V Vera Bradley logo Vera Bradley 3
  • 4 A Ashley Furniture HomeStore logo Ashley Furniture HomeStore 2
  • 5 M Music Go Round logo Music Go Round 2
  • 6 M Milaeger's logo Milaeger's 2
  • 7 W White House of Music logo White House of Music 2
  • 8 J Joe Blow's Fireworks 1
  • 9 I Ignite Dispensary Milwaukee 1
  • 10 B Bartz's The Party Stores 1
  • 11 V Village Outdoor Living 1
  • 12 B Brass Bell Music Store logo Brass Bell Music Store 1
  • 13 K Kellner Greenhouse 1
  • 14 H Heyden's Gardens 1
  • 15 S Sunnyslope Gardens 1
  • 16 F Fruit Of The Bloom Garden Center 1
  • 17 S Shady Acres Perennial Nursery 1
  • 18 H Holtz Landscaping and Garden Center 1
  • 19 A After Hours Adult Store 1
  • 20 P Prospect Hill Garden Center 1
  • 21 S Shady Lane Greenhouses Inc 1
  • 22 A Anna's Greenhouse 1
  • 23 G Groth's Country Gardens 1
  • 24 O Old Country Strings 1
  • 25 M Mercy West Pharmacy 1
  • 26 T Titletown Auction Company 1
  • 27 S Stein Gardens and Gifts 1
  • 28 C CE Farms 1
  • 29 W Wigs & Beauty 1
  • 30 A Aaa Vendors & Candy Co. 1
  • 31 I Indigo Plant Collective 1
  • 32 R Riverwest Grown 1
  • 33 B Brush and Blooms 1
  • 34 P Provision Kinetics 1
  • 35 H Hoekstra's Market and Greenhouse 1
  • 36 A Anton's Greenhouses 1
  • 37 W Wasaukee Plant Market 1
  • 38 P Pacetti's Maestro Of Music 1
  • 39 T TerraSol Dispensary 1
  • 40 H Hartland Piano 1
  • 41 V Village Ace Hardware 1
  • 42 A American Fireworks 1
  • 43 O Olsons Outdoor Power Equipment 1
  • 44 C Cream City Music 1
  • 45 M Mitchell Beauty 1
  • 46 B Benjamin Moore logo Benjamin Moore 1
  • 47 X Xtreme Fireworks 1
  • 48 B BBC Lighting 1
  • 49 B Bayside Garden Center 1
  • 50 W Wayne's Daughters Greenhouses 1

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