Trends · data through July 2026

Pet Stores in Wisconsin

Iceflower tracks 107 stores from 48 pet stores chains in Wisconsin. Friends of Nature grew fastest over the last year, ahead of Petco and Pet Supplies Plus.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
48
Tracked stores
107
Consumer panel
130M+

Growth ranking

Fastest-growing tracked pet stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Friends of Nature and Petco sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Friends of Nature - +5.5%
2 P Petco logo Petco - +2.9%
3 P Pet Supplies Plus logo Pet Supplies Plus - +1.6%
4 P PetSmart logo PetSmart - +1.3%
  • Pet Supplies Plus
  • Petco
  • PetSmart
  • Friends of Nature
  • Pet World
  • Havahart Pets
  • Mounds Pet Food Warehouse
  • Other tracked chains

Store footprint

Store map

107 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Pet Supplies Plus (14)
  • Petco (22)
  • PetSmart (20)
  • Friends of Nature (3)
  • Pet World (2)
  • Havahart Pets (1)
  • Mounds Pet Food Warehouse (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Petco logo Petco 22
  • 2 P PetSmart logo PetSmart 20
  • 3 P Pet Supplies Plus logo Pet Supplies Plus 14
  • 4 F Friends of Nature 3
  • 5 M Mounds Pet Food Warehouse 3
  • 6 P Pet World 2
  • 7 A Animal House 2
  • 8 N Nashville Pet Products 1
  • 9 B Beast Buffet 1
  • 10 J Jerry Smith Feed & Seed 1
  • 11 C Captive Bred Specialties 1
  • 12 A Animal House Pets and Supplies 1
  • 13 R Reptile Rapture 1
  • 14 P Pet Supplies Plus Waukesha logo Pet Supplies Plus Waukesha 1
  • 15 C Chuck & Don's Pet Food & Supplies logo Chuck & Don's Pet Food & Supplies 1
  • 16 A Animal World Adventures 1
  • 17 M McCallum Feed & Supply and Pets Expo 1
  • 18 T Top Paws Grooming 1
  • 19 A Animal Outfitters 1
  • 20 A Auntie Jennie's Barkery 1
  • 21 E Eden Garden and Pets, LLC 1
  • 22 P Paws For Treats 1
  • 23 B Best Fish 1
  • 24 M Magpies Gourmet Dog Treats and More inc 1
  • 25 C City Pet Market 1
  • 26 B Bark N Scratch Outpost 1
  • 27 A Animart 1
  • 28 H Havahart Pets 1
  • 29 P Petland logo Petland 1
  • 30 P Pet World Warehouse Outlet 1
  • 31 H Hooves & Paws Pet & Equine Supply 1
  • 32 M Merton Feed Company 1
  • 33 W What's In The Bowl 1
  • 34 T The Fish Factory 1
  • 35 B Brook-Falls Luxury Pet Resort & Doggy Daycare 1
  • 36 T The Feed Bag Pet Supply Company 1
  • 37 A Animart Pet Store 1
  • 38 P Puppy World 1
  • 39 K Kettle Moraine Town & Country 1
  • 40 M Midwest Pet Feed 1
  • 41 P Pet Supplies Plus Fitchburg logo Pet Supplies Plus Fitchburg 1
  • 42 L Landmark Feed Seed and Supply 1
  • 43 L LC Pets LLC 1
  • 44 P Pet Supply Port 1
  • 45 K Klema Feeds 1
  • 46 K K9 Kibble 1
  • 47 W West Bend Elevator 1
  • 48 E End of the Leash 1

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