Trends · data through September 2026

Furniture Stores in Wisconsin

Iceflower tracks 162 stores from 124 furniture store chains in Wisconsin. Steinhafels grew fastest over the last year, ahead of HOM Furniture and Ashley Furniture HomeStore.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
124
Tracked stores
162
Consumer panel
130M+

Growth ranking

Fastest-growing tracked furniture store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Steinhafels and HOM Furniture sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Steinhafels logo Steinhafels - +8.7%
2 H HOM Furniture logo HOM Furniture ▲1 +8.3%
3 A Ashley Furniture HomeStore logo Ashley Furniture HomeStore - -2.3%
4 B Bob's Discount Furniture logo Bob's Discount Furniture - -3.1%
5 A Ashley HomeStore logo Ashley HomeStore - -7.0%
6 F Furniture & ApplianceMart - -15.3%
7 V Verlo Mattress ▼1 -46.7%
  • IKEA
  • Steinhafels
  • Bob's Discount Furniture
  • Ashley Furniture HomeStore
  • Ashley HomeStore
  • BILTRITE
  • Colder's
  • Other tracked chains

Store footprint

Store map

162 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • IKEA (2)
  • Steinhafels (10)
  • Bob's Discount Furniture (5)
  • Ashley Furniture HomeStore (4)
  • Ashley HomeStore (7)
  • BILTRITE (1)
  • Colder's (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Steinhafels logo Steinhafels 10
  • 2 S Slumberland Furniture logo Slumberland Furniture 8
  • 3 A Ashley HomeStore logo Ashley HomeStore 7
  • 4 B Bob's Discount Furniture logo Bob's Discount Furniture 5
  • 5 A Ashley Furniture HomeStore logo Ashley Furniture HomeStore 4
  • 6 F Furniture & ApplianceMart 4
  • 7 H HOM Furniture logo HOM Furniture 3
  • 8 V Verlo Mattress 3
  • 9 F Flexpay Furniture 2
  • 10 I IKEA logo IKEA 2
  • 11 B Brass Butterfly Trading Co. 1
  • 12 S Soul Patina 1
  • 13 T This & That at The Mill 1
  • 14 S Serendipity ReDesign 1
  • 15 K Key Pieces 1
  • 16 R Relish Kitchen Store 1
  • 17 S Savvy Home Consignments 1
  • 18 O Ormson Supply 1
  • 19 O Oak + Linen 1
  • 20 H Huck & Finn 1
  • 21 T Total Glass and Paint 1
  • 22 T The Bird Nest 1
  • 23 T The Northwoods 1
  • 24 R Rustic Resque 1
  • 25 T The RoomPlace 1
  • 26 C Countryside Refind 1
  • 27 C Convivio 1
  • 28 T Taylor Creek 1
  • 29 I inspired 1
  • 30 P Past Basket 1
  • 31 C Cheese Lab Designs 1
  • 32 S Smith Country Sales 1
  • 33 M Meyer Feed And Seed 1
  • 34 E Etcetera by BLH 1
  • 35 U Urban Farm Girl 1
  • 36 S Star Restaurant Equipment & Supply 1
  • 37 U Urban Evolutions 1
  • 38 H Home Again 1
  • 39 P Port's Cozy Corner 1
  • 40 S Savings Makes Cents 1
  • 41 F Furniture Phases 1
  • 42 B Budget Boutique LLC 1
  • 43 R Riverwalk Candle Co 1
  • 44 C Country Porch 1
  • 45 C Chic Tique Girls 1
  • 46 B Botanica El Angel 1
  • 47 3 319 Gallery 1
  • 48 H HD Furniture 1
  • 49 O Off Yer Rocker 1
  • 50 S Simply Sundae 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.