Growth
Diva Nails against its category
The biggest tracked US nail salons chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Diva Nails's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Regal Nails
|
-8.0% |
| 2 | S Star Nails | +6.1% |
| 3 |
A
Anthony Vince' Nail Spa
|
-9.0% |
| 4 | P Pro Nails | -10.9% |
| 5 | V VIP Nails | -2.2% |
| 6 | H Happy Nails | -5.2% |
| 7 | L Lovely Nails | -16.8% |
| 8 | A Ambiance Nail Spa | -7.0% |
| 9 | L Luxury Nails | -5.3% |
| 10 | L Luxury Nails & Spa | +2.6% |
| 28 | D Diva Nails | +2.0% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked Diva Nails locations across 23 US states.
Tracked stores by state
- Florida 6
- Georgia 3
- Michigan 3
- South Carolina 2
- Texas 2
- Virginia 2
- Alabama 1
- Arizona 1
- California 1
- Delaware 1
- Iowa 1
- Illinois 1
- Indiana 1
- Kentucky 1
- Maryland 1
- Missouri 1
- North Carolina 1
- New York 1
- Ohio 1
- Pennsylvania 1
- Tennessee 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Diva Nails
Tracked chains Diva Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
G & E Supermarket
100
H
Hocker's Super Center
80
M
Market Square
76
Market Square
76
K
Klein's Family Markets
63
T
The Inn Shoppe
59
H
Hometown Grocery
54
W
Warren County Veterinary Clinic
46
N
Nino Salvaggio
38
Nino Salvaggio
38
More trends