Growth
Diva Nails against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Diva Nails's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Regal Nails
|
-5.6% |
| 2 | P Pro Nails | -5.3% |
| 3 | H Happy Nails | -2.3% |
| 4 | V VIP Nails | -3.3% |
| 5 | L Lovely Nails | -3.4% |
| 6 |
S
Star Nails
|
-1.5% |
| 7 |
A
Anthony Vince' Nail Spa
|
-8.8% |
| 8 | L Luxury Nails | -0.9% |
| 9 | L Lee Nails | -5.6% |
| 10 | T Top Nails | -3.7% |
| 28 | D Diva Nails | -2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
117 tracked Diva Nails locations across 41 US states.
Tracked stores by state
- Texas 12
- California 11
- Florida 11
- Georgia 5
- Illinois 5
- Pennsylvania 5
- Arizona 4
- Michigan 4
- Virginia 4
- Washington 4
- Colorado 3
- Indiana 3
- Missouri 3
- New York 3
- South Carolina 3
- Alabama 2
- Connecticut 2
- Delaware 2
- Kansas 2
- Kentucky 2
- Maryland 2
- Mississippi 2
- New Jersey 2
- Oklahoma 2
- West Virginia 2
- Wyoming 2
- Arkansas 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Louisiana 1
- Massachusetts 1
- North Carolina 1
- New Mexico 1
- Nevada 1
- Ohio 1
- Oregon 1
- Rhode Island 1
- Tennessee 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at Diva Nails
Tracked chains Diva Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
G & E Supermarket
100
R
Roaster's Market
68
H
Hocker's Super Center
67
K
Klein's Family Markets
53
H
Hometown Grocery
46
W
Warren County Veterinary Clinic
36
B
Better Value IGA
32
L
Lake Asbury Food Mart
30
A
Apple Tree Market
26
More trends