Growth
Serenity Nails against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Serenity Nails's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Regal Nails
|
-5.6% |
| 2 | P Pro Nails | -5.3% |
| 3 | H Happy Nails | -2.3% |
| 4 | V VIP Nails | -3.3% |
| 5 | L Lovely Nails | -3.4% |
| 6 |
S
Star Nails
|
-1.5% |
| 7 |
A
Anthony Vince' Nail Spa
|
-8.8% |
| 8 | L Luxury Nails | -0.9% |
| 9 | L Lee Nails | -5.6% |
| 10 | T Top Nails | -3.7% |
| 47 | S Serenity Nails | -12.0% |
Share of tracked category spend, indexed
Store footprint
Store map
55 tracked Serenity Nails locations across 21 US states.
Tracked stores by state
- Texas 9
- Florida 6
- Virginia 5
- Maryland 4
- California 3
- Mississippi 3
- North Carolina 3
- Oklahoma 3
- Tennessee 3
- Georgia 2
- Massachusetts 2
- Nevada 2
- West Virginia 2
- Arizona 1
- Kansas 1
- Kentucky 1
- Minnesota 1
- New Jersey 1
- Oregon 1
- Rhode Island 1
- South Carolina 1
Customer overlap
Who shops at Serenity Nails
Tracked chains Serenity Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
4
44 Wine and Spirits
100
N
Nail Theory Studio
88
T
The Car Wash Company
86
C
Critter Connection
86
S
Shore Tire & Auto
83
B
Bobby's Place
67
M
Mt Washington
67
D
Don Valerio's Mexican Restaurant
67
B
Bi Ba's Italian Eatery
62
C
Cut Rate Liquors
57
More trends