Growth
Lion's Den against its category
The biggest tracked US sexual wellness by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lion's Den's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | A Adam & Eve Stores | +1.5% |
| 2 | L Lion's Den | +4.6% |
| 3 | C Cirilla's | +12.9% |
| 4 |
F
Fascinations
|
+9.7% |
| 5 |
C
Castle Megastore
|
+17.9% |
| 6 |
A
Adam & Eve
|
+11.6% |
| 7 | R Romantic Kingdom | +15.6% |
| 8 | L Lover's Lane | -1.5% |
| 9 | P Priscilla McCall's | -8.8% |
| 10 | C Cindie's | -3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
50 tracked Lion's Den locations across 21 US states.
Tracked stores by state
- Ohio 13
- Indiana 4
- Michigan 4
- Missouri 3
- Pennsylvania 3
- West Virginia 3
- Florida 2
- Georgia 2
- Illinois 2
- South Carolina 2
- Wisconsin 2
- Arkansas 1
- California 1
- Iowa 1
- Kansas 1
- Kentucky 1
- Louisiana 1
- Minnesota 1
- North Carolina 1
- Nevada 1
- Tennessee 1
Customer overlap
Who shops at Lion's Den
Tracked chains Lion's Den customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Diplo-Mart
100
D
Doggie's Pub
58
M
McLanahan's Downtown Market
58
McLanahan's Downtown Market
58
F
Fort Leonard Wood Commissary
40
C
Champs Downtown
38
C
Cafe 210 West
30
P
Penn State Housing & Food Services
28
Penn State Housing & Food Services
28
S
South Central Power Co
28
South Central Power Co
28
B
Briar Patch
23
More trends