Growth
Treasures against its category
The biggest tracked US jewelry store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Treasures's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kay Jewelers
|
-1.0% |
| 2 |
J
Jared
|
-4.8% |
| 3 |
Z
Zales
|
-4.8% |
| 4 |
T
Tiffany & Co.
|
-10.6% |
| 5 |
C
Cartier
|
+19.2% |
| 6 |
J
James Avery Artisan Jewelry
|
+2.2% |
| 7 | D Diamonds Direct | -3.4% |
| 8 |
D
David Yurman
|
+12.8% |
| 9 |
S
Shane Co.
|
+7.4% |
| 10 |
H
Helzberg Diamonds
|
-5.5% |
| 93 | T Treasures | - |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Treasures locations across 15 US states.
Tracked stores by state
- Texas 4
- Tennessee 3
- Delaware 2
- Maryland 2
- Mississippi 2
- New York 2
- Alabama 1
- Connecticut 1
- Illinois 1
- Louisiana 1
- Minnesota 1
- Missouri 1
- New Mexico 1
- Utah 1
- Virginia 1
Customer overlap
Who shops at Treasures
Tracked chains Treasures customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Gene's Bar And Grill
100
A
Ash Cigar & Bar Lounge
92
S
Soul 2 Soul
89
T
Terminal 3 Bar and Grill
88
E
Eclipse Cafe
88
B
Blooming Boutique
71
R
Ranoush
71
M
Marquee Restaurant & Lounge
58
P
Prince Beauty Supply
56
J
Jimmy's Nails
54
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