Growth
Morgan Jewelers against its category
The biggest tracked US jewelry store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Morgan Jewelers's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kay Jewelers
|
-1.0% |
| 2 |
J
Jared
|
-4.8% |
| 3 |
Z
Zales
|
-4.8% |
| 4 |
T
Tiffany & Co.
|
-10.6% |
| 5 |
C
Cartier
|
+19.2% |
| 6 |
J
James Avery Artisan Jewelry
|
+2.2% |
| 7 | D Diamonds Direct | -3.4% |
| 8 |
D
David Yurman
|
+12.8% |
| 9 |
S
Shane Co.
|
+7.4% |
| 10 |
H
Helzberg Diamonds
|
-5.5% |
| 18 |
M
Morgan Jewelers
|
+7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Morgan Jewelers locations across 6 US states.
Customer overlap
Who shops at Morgan Jewelers
Tracked chains Morgan Jewelers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
DABS Utah State Liquor Store #42
79
K
Kent's Market
55
A
Al's Sporting Goods
41
Al's Sporting Goods
41
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