Trends · data through July 2026

Jewelry Stores in Virginia

Iceflower tracks 104 stores from 57 jewelry stores chains in Virginia. Kay Jewelers grew fastest over the last year, ahead of Zales and Pandora.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
57
Tracked stores
104
Consumer panel
130M+

Growth ranking

Fastest-growing tracked jewelry stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Kay Jewelers and Zales sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K Kay Jewelers logo Kay Jewelers ▲1 +16.9%
2 Z Zales logo Zales - +5.6%
3 P Pandora logo Pandora ▼1 +3.4%
4 K Kendra Scott logo Kendra Scott - -7.7%
5 P Piercing Pagoda logo Piercing Pagoda - -8.3%
  • Kay Jewelers
  • Pandora
  • Jared
  • Piercing Pagoda
  • Cartier
  • Zales
  • Diamonds Direct
  • Other tracked chains

Store footprint

Store map

104 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Kay Jewelers (10)
  • Pandora (12)
  • Jared (3)
  • Piercing Pagoda (13)
  • Cartier (1)
  • Zales (5)
  • Diamonds Direct (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Piercing Pagoda logo Piercing Pagoda 13
  • 2 P Pandora logo Pandora 12
  • 3 K Kay Jewelers logo Kay Jewelers 10
  • 4 Z Zales logo Zales 5
  • 5 K Kendra Scott logo Kendra Scott 4
  • 6 J Jared logo Jared 3
  • 7 L Lovisa logo Lovisa 3
  • 8 D Diamond Concepts 2
  • 9 R REEDS Jewelers logo REEDS Jewelers 2
  • 10 L Long Jewelers 2
  • 11 T Tiffany & Co. logo Tiffany & Co. 2
  • 12 L Leesburg Jewelers 1
  • 13 S Sonia Jewelry & Bridal 1
  • 14 H HK Jewelry & Repair 1
  • 15 F Fast-Fix Jewelry and Watch Repairs logo Fast-Fix Jewelry and Watch Repairs 1
  • 16 S Sonia Jewellers & Boutique 1
  • 17 J JJ Watch & Jewelry Repair 1
  • 18 J Jewelry Repair & Design 1
  • 19 P Princess Jewelry 1
  • 20 F Fredericksburg Jeweler 1
  • 21 B Baker's Fine Jewelry & Gifts 1
  • 22 N Nunez Fine Jewelers 1
  • 23 F Fossil logo Fossil 1
  • 24 K Kim's Watchmakers and Jewelers 1
  • 25 D Details 1
  • 26 G Geneva Watch LLC 1
  • 27 J Jewelry Plus Ltd. 1
  • 28 T The Paparazzi Store 1
  • 29 G Goldman Jewelers 1
  • 30 T Tienda Y Joyeria Dina 1
  • 31 T Tilla 1
  • 32 F Farmville Pawn 1
  • 33 O One Hour Jewelry Repair 1
  • 34 A American Coin 1
  • 35 C Cartier logo Cartier 1
  • 36 D Diamonds Direct 1
  • 37 F Fink's Jewelers logo Fink's Jewelers 1
  • 38 D David Yurman logo David Yurman 1
  • 39 B Bullion & Diamond 1
  • 40 K Ketterman's Jewelers 1
  • 41 T Tidewater Diamond 1
  • 42 V Village Coin 1
  • 43 M Murad & Co. 1
  • 44 K King's Jewelry logo King's Jewelry 1
  • 45 E Essential Grillz 1
  • 46 U Ulman's Jewelry 1
  • 47 E Either Ore Jewelers 1
  • 48 J Jewelry By Design 1
  • 49 C Choi's Watch and Jewelry Repair 1
  • 50 C Crown Jewelers 1

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