Trends · data through September 2026

Jewelry Stores in Virginia

Iceflower tracks 352 stores from 259 jewelry store chains in Virginia. Fink's Jewelers grew fastest over the last year, ahead of Jared and Kay Jewelers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
259
Tracked stores
352
Consumer panel
130M+

Growth ranking

Fastest-growing tracked jewelry store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Fink's Jewelers and Jared sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Fink's Jewelers logo Fink's Jewelers - +10.3%
2 J Jared logo Jared - +0.3%
3 K Kay Jewelers logo Kay Jewelers - -0.7%
4 D Diamonds Direct - -0.8%
5 E Elite Jewelers - -4.2%
6 R REEDS Jewelers logo REEDS Jewelers - -7.5%
7 Z Zales logo Zales - -7.6%
8 H Helzberg Diamonds logo Helzberg Diamonds - -37.4%
  • Kay Jewelers
  • Zales
  • Jared
  • Diamonds Direct
  • Fink's Jewelers
  • Cartier
  • Long Jewelers
  • Other tracked chains

Store footprint

Store map

352 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Kay Jewelers (30)
  • Zales (18)
  • Jared (8)
  • Diamonds Direct (3)
  • Fink's Jewelers (7)
  • Cartier (1)
  • Long Jewelers (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 K Kay Jewelers logo Kay Jewelers 30
  • 2 Z Zales logo Zales 18
  • 3 J Jared logo Jared 8
  • 4 E Elite Jewelers 8
  • 5 F Fink's Jewelers logo Fink's Jewelers 7
  • 6 R REEDS Jewelers logo REEDS Jewelers 7
  • 7 S Saslow's & Henebry's Diamond Jewelers 4
  • 8 D Diamond Concepts 4
  • 9 H Helzberg Diamonds logo Helzberg Diamonds 4
  • 10 D Diamonds Direct 3
  • 11 F Fast-Fix Jewelry and Watch Repairs logo Fast-Fix Jewelry and Watch Repairs 2
  • 12 G Goodman Jewelers 2
  • 13 C Crown Jewelers 2
  • 14 O Omega logo Omega 2
  • 15 M Mystique Jewelers 2
  • 16 G Goodman & Sons Jewelers 2
  • 17 C Christopher William Jewelers 2
  • 18 L Long Jewelers 2
  • 19 T Tiffany & Co. logo Tiffany & Co. 2
  • 20 R Raybar Fine Jewelry 1
  • 21 T Treasures 1
  • 22 G Ginger's Jewelry 1
  • 23 L Laney's Diamonds and Jewelry 1
  • 24 S Susan McLauchlan Jewelers 1
  • 25 B BeJeweled 1
  • 26 S SR Jewelers 1
  • 27 E Express Jewelers 1
  • 28 R Richmond Jeweler 1
  • 29 R Regal Jeweler 1
  • 30 G Goldman Jewelers 1
  • 31 H Hess & Co. Jewelers 1
  • 32 R Roy's Diamond Center logo Roy's Diamond Center 1
  • 33 A AmRhein's Fine Jewelry 1
  • 34 T Tienda Y Joyeria Dina 1
  • 35 T Timelessly You Jewelry 1
  • 36 W William Jeffrey's Fine Diamonds and Jewelry 1
  • 37 G Goldmines Jewelers 1
  • 38 H Hamric & Sheridan Jewelers 1
  • 39 S Seven Hills Coins & Jewelry 1
  • 40 W Watkins Jewelers 1
  • 41 D Details 1
  • 42 W White & Ivory Diamonds, Fine Jewelry 1
  • 43 C C D Marsh Jewelers 1
  • 44 S Sycamore Jewelers 1
  • 45 S Sonia Jewelry & Bridal 1
  • 46 K Kim's Watchmakers and Jewelers 1
  • 47 E Eden Jewelry 1
  • 48 T The Top Jewelers 1
  • 49 C Charleston Alexander Diamond Importers 1
  • 50 T Today's Cargo 1

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