Trends · data through July 2026

Grocery & Convenience trends in Santa Cruz-Watsonville, CA

Iceflower tracks 59 stores from 39 grocery & convenience chains in Santa Cruz-Watsonville, CA. New Leaf Community Markets grew fastest over the last year, ahead of 7-Eleven and Safeway.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
39
Tracked stores
59
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. New Leaf Community Markets and 7-Eleven sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 N New Leaf Community Markets logo New Leaf Community Markets - +17.6%
2 7 7-Eleven logo 7-Eleven - +4.0%
3 S Safeway logo Safeway - -1.4%
4 R Raley's logo Raley's - -8.7%
  • Grocery Store
  • Convenience Store
  • Liquor Store
  • Farm
  • Warehouse Club
  • Produce Store
  • Other categories

Store footprint

Store map

59 tracked store locations in Santa Cruz-Watsonville, CA, colored by category.

  • Grocery Store (37)
  • Convenience Store (11)
  • Liquor Store (8)
  • Farm (1)
  • Warehouse Club (1)
  • Produce Store (1)
  • Other categories

Top tracked chains by store count

  • 1 S Safeway logo Safeway 7
  • 2 Q Quik Stop logo Quik Stop 5
  • 3 7 7-Eleven logo 7-Eleven 3
  • 4 R Raley's logo Raley's 3
  • 5 N New Leaf Community Markets logo New Leaf Community Markets 3
  • 6 T Trader Joe's logo Trader Joe's 2
  • 7 W Whole Foods Market logo Whole Foods Market 2
  • 8 W Wild Roots Market 2
  • 9 C Cumberland Farms logo Cumberland Farms 2
  • 10 C Corralitos Market & Sausage Company 1
  • 11 B BevMo! logo BevMo! 1
  • 12 G Gizdich Ranch 1
  • 13 M Masood's Liquor & Deli 1
  • 14 S Seascape Foods 1
  • 15 L Lloyd's Liquors 1
  • 16 C Capitola Produce 1
  • 17 M Mission Liquors 1
  • 18 Q Quality Market 1
  • 19 L La Reina Fresh Market 1
  • 20 B Beach Liquors logo Beach Liquors 1
  • 21 D Day's Market 1
  • 22 V Village Bottle Shoppe 1
  • 23 D Deke's Market 1
  • 24 S Seacliff Plaza Store 1
  • 25 U U Save Liquors 1
  • 26 B Ben Lomond Market 1
  • 27 T The Local Shoppe 1
  • 28 G Grocery Outlet logo Grocery Outlet 1
  • 29 F FoodMaxx logo FoodMaxx 1
  • 30 V Vallarta Supermarkets logo Vallarta Supermarkets 1
  • 31 J Johnnie's Super Market 1
  • 32 S Scotts Valley Market 1
  • 33 C Circle K logo Circle K 1
  • 34 S Summit Store 1
  • 35 S Staff of Life 1
  • 36 G Great Gas 1
  • 37 S Shopper's Corner 1
  • 38 D Deluxe Foods of Aptos 1
  • 39 C Costco logo Costco 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.