Trends · data through July 2026

Food & Drink trends in Santa Cruz-Watsonville, CA

Iceflower tracks 117 stores from 97 food & drink chains in Santa Cruz-Watsonville, CA. Taco Bell grew fastest over the last year, ahead of Burger King and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
97
Tracked stores
117
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Bell and Burger King sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Bell logo Taco Bell ▲1 +14.2%
2 B Burger King logo Burger King - +12.1%
3 M McDonald's logo McDonald's - +9.9%
4 S Starbucks logo Starbucks ▼1 -12.9%
  • Restaurant
  • Fast Food Restaurant
  • Coffee Shop
  • Casual Eatery
  • Bar
  • Pizzaria
  • Cafe
  • Other categories

Store footprint

Store map

117 tracked store locations in Santa Cruz-Watsonville, CA, colored by category.

  • Restaurant (33)
  • Fast Food Restaurant (21)
  • Coffee Shop (17)
  • Casual Eatery (10)
  • Bar (6)
  • Pizzaria (5)
  • Cafe (5)
  • Other categories

Top tracked chains by store count

More trends

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