Trends · data through September 2026

Food & Drink trends in Santa Cruz-Watsonville, CA

Iceflower tracks 596 stores from 499 food & drink chains in Santa Cruz-Watsonville, CA. Verve Coffee Roasters grew fastest over the last year, ahead of Panda Express and Taqueria Los Pericos.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
499
Tracked stores
596
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Verve Coffee Roasters and Panda Express sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Verve Coffee Roasters ▲2 +13.6%
2 P Panda Express logo Panda Express ▲1 +12.5%
3 T Taqueria Los Pericos ▲1 +11.6%
4 P Peet's Coffee logo Peet's Coffee ▲3 +4.7%
5 J Jamba logo Jamba - +3.3%
6 R Round Table Pizza logo Round Table Pizza ▲1 +1.2%
7 P Pizza My Heart logo Pizza My Heart - -0.4%
8 M McDonald's logo McDonald's - -1.0%
9 T Taqueria Vallarta - -2.9%
10 B Burger King logo Burger King ▼1 -4.3%
11 T Taco Bell logo Taco Bell - -6.4%
12 J Jersey Mike's Subs logo Jersey Mike's Subs ▲2 -7.4%
13 J Jack in the Box logo Jack in the Box - -9.1%
14 E Erik's DeliCafe ▲1 -9.9%
15 T Togo's logo Togo's ▲1 -14.7%

Store footprint

Store map

596 tracked store locations in Santa Cruz-Watsonville, CA, colored by category.

Top tracked chains by store count

More trends

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