Growth
Waxing the City against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Waxing the City's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-5.7% |
| 2 |
E
Excalibur Hotel & Casino
|
-1.9% |
| 3 |
A
Amazing Lash Studio
|
-32.4% |
| 4 |
T
The Lash Lounge
|
+15.9% |
| 5 | H Hair Depot | - |
| 6 |
W
Waxing the City
|
-0.3% |
| 7 | T The Hair Palace | - |
| 8 | S Sugaring NYC | -10.3% |
| 9 |
B
Brazilian Wax by Andreia
|
-2.6% |
| 10 | C Canyon Ranch | +7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
87 tracked Waxing the City locations across 32 US states and DC.
Tracked stores by state
- Texas 11
- Colorado 8
- Illinois 6
- Pennsylvania 6
- Florida 5
- North Carolina 4
- Tennessee 4
- Washington 4
- Georgia 3
- Kentucky 3
- Louisiana 3
- New Jersey 3
- New Mexico 3
- Virginia 3
- Massachusetts 2
- Wisconsin 2
- Alabama 1
- Arizona 1
- California 1
- District of Columbia 1
- Hawaii 1
- Iowa 1
- Michigan 1
- Minnesota 1
- Mississippi 1
- North Dakota 1
- Nebraska 1
- New York 1
- Ohio 1
- Oklahoma 1
- South Carolina 1
- South Dakota 1
- Utah 1
Customer overlap
Who shops at Waxing the City
Tracked chains Waxing the City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hy-Vee Distribution
100
Hy-Vee Distribution
100
V
Vista Central Market
56
U
UK HealthCare
49
UK HealthCare
49
T
The Shack Wings & Brews
39
M
Malone's Palomar
33
Malone's Palomar
33
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